European TV in the 2020s: challenges and development trends

The author examines the institutional originality of television in countries European Union. purpose study is to explain nature institution broadcasting, which better than anything else reflects idea a common home. A brief historical overview establishment Broadcasting Union and cooperation between national broadcasters Europe given. task identify dynamics trends development community context political, economic technological changes recent years. TV testing ground for global TV, international (primarily American) pan-European cross-border channels play an increasingly important role. Domestication such occurs both through localization content programs, titration audio regional languages. institutionalization broadcasting takes place various competitions activities EU decentralized bodies, are called upon support joint projects field cinema, professional education journalists (European Executive Agency Education Culture). At same time, not concerned about unification, keeping mind motto - “In varietate сoncordia”. diversity information space continent associated with presence several stable models functioning production, as well cultures that influence media consumption patterns viewing volumes.